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Eric Raether, CFP®

Eric Raether, CFP®

Founder & Wealth Advisor

Eric Raether is a lifetime resident of Wisconsin and has lived in the Madison are since attending the University of Wisconsin. After graduating in 1992 with a BBA in Marketing, he started a career in the financial industry. A few years later, he earned the title of Wealth Advisor and built an award-winning practice. As a Wealth Advisor, he specializes in financial planning, retirement distribution planning, tax-aware investment management, college education planning, and charitable planning.


Eric earned the CERTIFIED FINANCIAL PLANNER™ certification, is a member of the Financial Planning Association (FPA), and a board member of both the Madison Benefits Council and a local charitable organization named Semper Fidelis of Madison. Eric is also a member of local charitable organization 100 Men of Dane County.


Eric resides in west Middleton with his wife Teri and two sons, Devin and Calvin. He enjoys golf, racquetball, the Packers, and UW sporting events.